Starting and owning a business can be challenging. You’re trying to make ends meet, fulfill your passion, help your customers, and deal with countless challenges along the way. Some of them are minor, while others can crush you and your business (dramatic, right)? All jokes aside, surviving each day can feel like a constant uphill battle when you’re first starting out.
Things tend to be much harder when you don’t have anyone showing you the ropes or teaching you the proper skills needed to increase your chances of making your entrepreneurial dreams come true. Everything is more challenging and stressful when you feel you must do it alone. No one to hold you accountable? Nobody that cares if you’re successful or not? That’s been me at various stages of my career and business journey.
Learn how to sell this product? How? Here’s a product tutorial video. Watch it, study it, then get out there and sell our stuff to people. Huh? By the way, you have a monthly quota. Hit it on a consistent basis, or you’ll be fired. What? I dealt with this at several jobs I’ve had in the past. Usually, it was at a startup company (I’ve worked at five of them throughout my career). No training, zero mentorship, no one to show me the best practices, and no one to hold me accountable. Sink or swim. Nobody cared either way.
When I started my writing coaching business several years ago, I didn’t have anyone to bounce ideas off of. No one in my life had done something like this. So there was no one to ask for help or guide me along the way. All the lessons were learned solo. The experience and skills gained? I acquired them by myself.
When I first created my blog, embarked on my freelance writing career, and then transitioned into copywriting coaching, I received very little mentorship along the way. Starting to pick up on a theme? Good.
Not All A Sob Story
Luckily, it’s not all a sob story. There were a few jobs and points in my life where I did have a wonderful mentor. One was when I was 17 years old and worked at a technology store as a Cashier. John, one of the store's top salespeople, took me under his wing and taught me about Sales. He encouraged me to read various psychology and sales books to understand better how people think and improve my sales game. Within a few months, I became the number one cashier at our store in extended warranty sales. It earned me a promotion to the sales team. John had just been promoted to Assistant Sales Manager, so I would get to work much more closely with him.
Thanks to John’s teachings, I went from being a kid who didn’t really know where I fit in the world to someone who developed a strong sense of purpose and confidence. It was the first time in my life I felt like I was good at something other than sports. I knew I had a lot of weaknesses, but this sales thing? Now, this I could do. John showed me that I could build a nice life if I stuck with it and kept working to improve myself and help others solve their challenges.
The Things My Mentors Did For Me
That’s the power of a mentor. Mentors I had at other jobs did similar things. They encouraged me, constantly taught me new things, and challenged me to push myself so I could improve. They called me out when I made mistakes so I could better pay attention to the minor details. These folks held me accountable, and they’re a huge reason why I became who I am today.Ladies and gentlemen, that’s why I’m so passionate about coaching and mentoring others. I love seeing other people win and playing a small part in their success. It brings a tremendous amount of joy and fulfillment into my life. I know the power of a mentor, because I’ve experienced it for myself. I’ve also coached others on how to improve their copywriting and sales skills. Life is coming full circle.
Looking for a mentor to teach you how to use copywriting strategies so you can write targeted messaging that resonates with your target audience? Send me an email at brian.kurian@gmail.com.
P.S. My training will help you increase the sales of your products/services because you’ll be able to clearly articulate the value your product/service can offer to anyone who buys it.
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